DOUWE EGBERTS, Oldrich Motycka, Human Resources Director
Fabulously useful training for understanding of marketing
work coherency. Now it will be easier to understand some
things, but more difficult to criticise them.
KRAFT FOODS, Michaela Klieglova, Management & Organisational
From the content point of view it is a well balanced program,
offering cross-section of marketing problems and also space
for own muse.
NESTLÉ, Dana Demjanovicova, Human Resources Executive
A very good program, offering a scope of the most important
marketing terms, enabling the understanding of fundamentals
of marketer´s job and also requesting to employ know how
achieved also into own job of non-marketer.
PEPSI AMERICAS, Petr Tolocko, Training Manager
Pay-off training for non-marketers but also for selected
junior marketers. Program has a well-balanced content related
to theory and case studies. It is the type of training,
where any participant is absolutely drag into course of
events and has a chance to enjoy it. Our company will use
this product also in the future for middle management to
achieve better understanding of marketing and its role in
PHILIP MORRIS, Vit Martinovsky, Manager Taxation
The program freshly combines platforms, where the key problems
and approaches to their solution are explained. During the
course of training, solution of very complicated problems
are explained on the basis of the most elementary products.
PFANNER, Helena Cechmankova, Controlling Manager
Class summarizes elementary marketing knowledge and makes
clear the important role of other departments participation
on company marketing management, especially in the area
of marketing plan preparation and product portfolio management.
Seminars MARKETING FOR NON MARKETERS
were already attended also by managers of this company: