References - FMCG

• DOUWE EGBERTS, Oldrich Motycka, Human Resources Director

• Fabulously useful training for understanding of marketing work coherency. Now it will be easier to understand some things, but more difficult to criticise them.

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• KRAFT FOODS, Michaela Klieglova, Management & Organisational Development Manager

• From the content point of view it is a well balanced program, offering cross-section of marketing problems and also space for own muse.

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• NESTLÉ, Dana Demjanovicova, Human Resources Executive

• A very good program, offering a scope of the most important marketing terms, enabling the understanding of fundamentals of marketer´s job and also requesting to employ know how achieved also into own job of non-marketer.

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• PEPSI AMERICAS, Petr Tolocko, Training Manager

• Pay-off training for non-marketers but also for selected junior marketers. Program has a well-balanced content related to theory and case studies. It is the type of training, where any participant is absolutely drag into course of events and has a chance to enjoy it. Our company will use this product also in the future for middle management to achieve better understanding of marketing and its role in company business.

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• PHILIP MORRIS, Vit Martinovsky, Manager Taxation

• The program freshly combines platforms, where the key problems and approaches to their solution are explained. During the course of training, solution of very complicated problems are explained on the basis of the most elementary products.

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• PFANNER, Helena Cechmankova, Controlling Manager

• Class summarizes elementary marketing knowledge and makes clear the important role of other departments participation on company marketing management, especially in the area of marketing plan preparation and product portfolio management.

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Seminars MARKETING FOR NON MARKETERS were already attended also by managers of this company:

Wrigley