A company manager, who deals with marketing issues professionally
and for whom marketing represents a primary scope of his
work.
or also ... :-))
… A Big Spender who ridiculously spends way too much
money, which others in the firm had to earn with their
sweat... (Production Manager, FMCG company)
… An irrational and peculiar character, who only sits
around all day on a caffeine and nicotine high, and then
leaves early in the evening to, "monitor the production
of another TV commercial." ... (Finance Director, telecomunications)
… The hot shot, who when meeting with the boss, pretends
to be our client's lawyer … (Product Director, financial
institution)
… That crazed maniac who only adds operational and bureaucratic
headaches to our daily life … (Operation Manager, B2C
service company)
… That´s him
Let us know how you see marketers.
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A company manager, whose specialization is not marketing
but other business area. For example finance, law, information
technology, human resources, logistics, sales, production,
service, research and development, quality etc.
The Program offers an opportunity to:
1) become familiar with elementary practical marketing
tasks
2) learn the easy way to solve them
All in just 2 days
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